I had lunch today at a new Santa Monica restaurant, SOCALO.  It was lovely.  Chef-created comfort Mexican, Southern California flavored food, very healthy and tasty.   Reasonably priced with free parking in the adjoining hotel lot.
 
I had the burrito with chicken.  The burrito itself was grilled for a nice crunchiness.  Yummy!  Comes with a intriguingly dressed mixed green salad, nicely turned out and all for under $15 including tip.
 
Solcalo.com, hours 7 am to 10 pm daily. 

The delightful musical Legally Blonde Jr. is having a smashing run at the Morgan-Wixson Theatre in Santa Monica. Don't let the Jr. in the title deter you. Although the cast is young, they are remarkably professional and handle this most enjoyable, fast-paced musical with aplomb. Suitable for all ages, I very much enjoyed the show.

It follows more or less faithfully the familiar movie, but there are a few little twists to keep things interesting. Sets, lighting and costumes are all very nicely turned out. For a most enjoyable afternoon or evening, check this one out. You won't regret it, and you will also enjoy supporting your local community theatre and the dedicated, talented young cast pouring their hearts out in song and dance.

The American Film Market is ending and I can’t say enough about how much I learned and absorbed through this event.  The workshops there cover all aspects of filmmaking and television production, from conception, to screenwriting techniques, to funding, to fine-tuning your elevator pitch, to finding your cast, crew and location, to marketing and sales and distribution.  They had discussions about all the various platforms you can stream or view on these days, and the number of outlets is truly astounding.  Still, the overall theme remains that quality stands out; and also the importance of soft skills.  Building trust, communication skills, people skills, being organized and not an over-inflated egoist.  One speaker said memorably, he does three things for someone before he ever asks for one favor in return. 
 
I met a number of industry contacts, made some new friends, enjoyed the numerous parties and events, and even got to see a real live princess at the Thai Film Commission event.  She was elegance and poise personified. 
 
I also attended a marketing for filmmakers seminar put on by Russell Schwartz and Katherine MacDonald.  They have a new book out, The Marketing Edge for Filmmakers.  Filled with tips and advice about marketing smaller budget films, the same advice can also be applied to many other fields. 

Another distribution conference session I attended was called The Rise of AVOD (ad-based video on demand).  Julian Franco, Senior Director, AVOD at Vudu said:  “Most people go for free over paid…if you offer 10,000 movies available for free, chances are that most people just want to watch something to relax and unwind with.” He added,  “People go for the free stuff, but a lot of our partners like Disney and Warner Bros. do a great job of creating demand for big blockbuster tent poles as well as independent films. They’re still really smart about how they release them so they will day-and-date them on TVOD sometimes and we will come in and license an AVOD window exclusively so we’ll take it on day 91 after the Home Entertainment window. This is the first year that we’ve seen that more people are engaging with free over a transaction, but the transaction is still a much larger piece of the overall revenue.”

I would certainly recommend AFM to anyone interested in any kind of filmmaking, directing, cinematography, film distributing or producing.  The information and contacts there can really change your career and life.  They also have some great parties, too.  Now go out there and dream up your next project! 
 
For more information about AFM, visit americanfilmmarket.com.  For more photos I took, visit my Flickr page here:  flickr.com/joybennett.​

I’m here at the week-long American Film Market event in Santa Monica, California.  This is a huge event and marketplace where hundreds of films, TV shows, and digital products are bought, sold, planned and created.  It’s kind of like speed dating for film buyers and sellers.  It runs November 6 though 13, 2019, so if you are at all involved in the entertainment industry, I would definitely check it out. 

AFM is vastly different than a film festival.  Most festival’s films are carefully curated for quality and cultural import.  For AFM, the business of film is the order of the day.  What the market, and what  audiences demand to watch is the ruling criteria.  You see a lot of what I call “popcorn movies” here that are the slasher/spy/adventure/horror genre type of films.  People do want to watch them in droves, otherwise we would be here talking about different types of entertainment and artistic films. 

I arrived Wednesday morning, November 6th, and was delighted with the accommodations and facilities provided to the press.  We were welcome to attend most any event and I was free to walk the halls, pop my head into any of the sales offices that line them, and generally explore to my heart’s content.  I saw my friends from ITN Distribution here, and made a few new ones.  But overall, unlike the more freewheeling vibe of a film festival, the air here is serious, focused, and quite business oriented. 

The event is held in upscale hotels that line the oceanfront area of Santa Monica, and they are elegant and comfortable.  For the Loews Hotel, AFM’s main location, all 352 rooms were cleared of all beds and turned into offices for visiting sales reps, film companies, distributors, and the like.  You could spend hours just visiting the endless rooms on several floors of film offices.   

They also offer a number of very informative workshops and talks.  The first one I attended Wednesday,  was a speech by the very knowledgeable Johnathan Wolf, who is also Managing Director of AFM.  He made some excellent points that are likely very helpful to filmmakers in all levels of experience.  He gave some invaluable tips on how to professionally pitch a film, how to find the right distributor for your project, and many other useful pieces of advice.  Perhaps his best tip was in closing.  He said the next time you see a really crappy film up in the theatre with your friends on a Saturday night, look up all the producers’ names and find out how they managed to get such a lousy film made and theatrically released!   

At AFM there are literally hundreds of filmmakers, writers, producers, directors, and distributors. 
One such filmmaker is Jacqueline Murphy, who I met Wednesday.  She is a director, producer and star of
The Admired a multiple award-winning short film.  She is here to try and get interest in making the
short film into a feature, or possibly television or digital platform series.   She lives both here in Los
Angeles and New York City, and started her acting career playing a nurse on a soap opera, as she is
actually a nurse in real life.  She’s a delightful, multi-talented lady, and I wish her much luck with her
project.  Her website is theadmired.com. 
 
There are also plenty of screenings and parties at AFM.  I went to one party last night at the Fairmont Hotel Bungalow.  Super fun, and I met some very nice folks there.    
 
For more information about AFM, visit americanfilmmarket.com.  For more photos I took, visit flickr.com/joybennett.  AFM runs through next week, and tickets are still available if you are interested in attending.  Bring your business cards, and dress for success!